Aha moments are powerful. More than an idea, or an epiphany, aha moments demand attention and action. Deciding on a new career. Jumping out of an airplane. Launching an international philanthropy, or becoming a fire dancer. In 2004, researchers at Northwestern University wanted to discover the physiological responses that lead to the breakthrough moments known as aha moments. What they discovered was that a split — second before having an aha moment, we experience a burst of electrical brain activity… kind of like a big light bulb going off in your brain. Director of Project 440, Joseph Conyers was picked  as one of the 10 finalists for the 2010 Aha Moments commercial.  Click here or the image to the left to watch the clip.

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